Leo Burnett Takes Home The Loot At Annual ADC Awards

Leo Burnett Takes Home The Loot At Annual ADC Awards
SHARE
THIS



The 95th Art Directors’ Club of New York’s (ADC) Annual Awards were celebrated in New York recently, with a host of clever creatives taking home some impressive trophies, not to mention a few homegrown heroes nabbing some gongs.

ADC has been championing the very best in commercial creativity ever since the club’s inception, with the awards recognising and rewarding the artistry and craftsmanship that is synonymous with beautiful advertising and design since 1921.

Leo Burnett Melbourne took home two Golds for its work for Honda, while Goodoil Films in Paddington, Sydney, took out the award for Production Company of the Year.

The following Aussie awards were handed out, all going to members of the Leo Burnett family:

  • Gold: Leo Burnett Melbourne’s ‘Dream Run’ for Honda HR-V (Motion Category: Direction)
  • Gold: Leo Burnett Melbourne’s ‘Wild Horse Chase’ for Honda CR-V (Motion Category: Direction)
  • Silver: Leo Burnett Melbourne’s ‘Dream Run’ for Honda CR-V (Motion Category: Special Effects)
  • Bronze: Leo Burnett Sydney’s ‘Just‘ for WWF (Advertising Category: Poster / Billboard For Advertising: Point Of Purchase)
  • Bronze: Leo Burnett Melbourne’s ‘Dream Run’ for Honda CR-V (Motion Category: Cinematography)
  • Merit: Leo Burnett Melbourne’s ‘Dream Run’ for Honda CR-V (Advertising Category: Craft (Press & Broadcast): Special Effects)

For the first time in ADC’s history, the top honour – the ADC Black Cube representing Best in Show award – went to a bunch of school kids. Clearly, not your ordinary, run-of-the-mill school kids, however.

The ADC Black Cube was awarded to School of Visual Arts Computer Art, Animation and Visual Effects students Thaddaeus Andreades, Marie Raoult, Nicholas Manfredi and Elizabeth Ku-Herrero, who under thesis adviser Joe Burrascano, created Taking the Plunge, an animated short about a marriage proposal gone wrong. Check it out:

The following honours were also awarded:

  • Network of the Year — Leo Burnett Worldwide
  • Advertising Agency of the Year — BBDO New York, New York, NY, USA
  • Digital Agency of the Year — R/GA, New York, NY, USA
  • Design Agency of the Year — Dentsu, Inc., Tokyo, Japan
  • Production Company of the Year — Goodoil Films, Paddington, NSW, Australia
  • School of the Year — School of Visual Arts, New York, NY, USA
  • Client of the Year — Loterias Y Apuestas Del Estado, Madrid, Spain

ADC has been a champion of the very best in commercial creativity. The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 95th year, it celebrates the artistry and craftsmanship synonymous with beautiful advertising and design. To see the full list of winners, visit ADC’s site at www.adcglobal.org/awards.

 

Latest News

How To Optimise Branded Keywords
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]