Leo Burnett Sydney received the Green Pencil for “just,” its campaign for WWF. The Green Pencil, one of the industry’s highest honours, recognises excellence in environmentally conscious advertising and design.
“just” also earned a Silver Pencil for Collateral Design: Single or Series. The campaign conveys how a small change can help make a big change for the planet. The effort encourages people to replace wastefully packaged household products with simple, environmentally friendly alternatives.
“To have 140 jurors agree to bestow the distinguished One Show Green Pencil to WWF “Just” is a huge honour and recognition of our relentless pursuit to create human value through our work,” said Mark Tutssel, Leo Burnett Worldwide chief creative officer and creative chairman of Publicis Communications.
“I am superbly proud of our global team’s accomplishments in masterfully using creativity to drive business impact and transform human behaviour for the better. And I thank the One Show for upholding that standard of excellence for the industry.”
Leo Burnett Sydney was also awarded Silver Pencils for Samsung LifeLIVE and Samsung Celebrity Tantrum. The network took home 23 awards for campaigns created by 11 offices at the 2016 43rd Annual One Show Awards.
In total, the network received one Green Pencil, six Gold, six Silver and 10 Bronze. Leo Burnett Worldwide offices that shared in the wins include Buenos Aires, Chicago, Frankfurt, Madrid, Mexico City, Milan, Paris, Sao Paulo, Sydney and Toronto.
The annual One Show, organised by the One Club, is one of the world’s most prestigious awards shows, recognising the best creative work in advertising, interactive, design and branded entertainment.