Leo Burnett Melbourne Launches Surf Fin That Stops Sharks Being Killed

Leo Burnett Melbourne Launches Surf Fin That Stops Sharks Being Killed
SHARE
THIS



Leo Burnett Melbourne has partnered with Glide Fins to launch FIN FOR A FIN, a social enterprise producing specially-marked surf fins that alert authorities to a surfer’s wishes for a shark not to be killed, in retaliation to an attack.

Fronted by ambassador Mike Coots, a Hawaiian surfer and shark attack survivor, FIN FOR A FIN aims to put an end to the eye-for-an-eye mentality.

Profits from the high-performance fins will go toward protecting both sharks and surfers by funding shark alert network Dorsal and shark education and research charity Tag For Life.

FIN FOR A FIN is also developing a global registry that records the surfer’s wishes, letting next of kin and authorities know they want the shark protected.

Alex Metson, senior creative at Leo Burnett Melbourne, said: “Some of us here are surfers, some aren’t. But we all believe in the protection of the ocean, and that every person has the right to have his or her voice heard in the event of tragedy.

“There will be people that don’t agree with us, but judging by the response so far, there’s a large, passionate group of surfers who do.”

FIN FOR A FIN has received support from Aussie shark attack survivor and advocate Paul de Gelder, pro surfer Claire Bevilacqua, as well as other surfers and conservationists across the globe.

With PR managed by InsideOutPR, FIN FOR A FIN has featured on Channel Ten’s The Project, the ABC, national newspapers and international surf magazines such as The Inertia.

Please login with linkedin to comment

Latest News

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
**FILE*** A Thursday, Oct. 21, 2010 file photo the Sydney Head Office of Network Ten in Pyrmont, Sydney. Network Ten's Wake Up program and its early, morning and late news will be axed from Friday. (AAP Image/Lee Besford) NO ARCHIVING
  • Advertising
  • Media

Network Ten And MCN Reaffirm Sales Agreement Following CBS Sale

Network Ten and Multi Channel Network (MCN) have today reaffirmed that the sales representation agreement, which sees MCN manage the advertising interests for TEN, ELEVEN, ONE and the online catch-up streaming platform tenplay, will continue. Since the agreement was made in 2015, the Network Ten and MCN trading relationship has been an outstanding success. In […]

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.