Leo Burnett Appointed To Patties Foods Account

Leo Burnett Appointed To Patties Foods Account

Iconic Australian brand Patties Foods has appointed Leo Burnett Melbourne to take its business to the next level through a marketing and communications strategy focused on innovation, consumer engagement and category growth.

The strategy is to be supported by an increased media investment by the maker of household names, including Nanna’s and Four’N Twenty pies.

The agency will work across the company’s portfolio of brands, including Patties, Herbert Adams, Nanna’s and Four’N Twenty.

Leo Burnett Australia CEO Melinda Geertz said: “We’re absolutely delighted to partner with Patties Foods. It’s a company that’s truly transforming; they’re ambitious for growth, and they share our belief in innovative marketing and communication.

“Their brands are iconic in Australia, and it’s a tremendous opportunity to help shape their future.”

Leo’s appointment is the second major innovation-focused marketing initiative from Patties, following the recent appointment of Anand Surujpal to the role of general manager of marketing and innovation.

“It’s a really exciting time for Patties, and we look forward to achieving some great results with Leo Burnett on board,” Surujpal said.

“Our brands are amongst some of the most-loved brands to Australian consumers.

“With our new, aggressive plans for growth and a focus on innovation, we will no doubt provide some new and exciting concepts for our growing consumer base that build engagement between our brands and our customers.”




Please login with linkedin to comment

Leo Burnett Australia Patties Foods Swithced on Media

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]