Leggett Names Marcelle Gomez MD Of Initiative Sydney

Leggett Names Marcelle Gomez MD Of Initiative Sydney
SHARE
THIS



Initiative Australia CEO Lee Leggett has announced the appointment of Marcelle Gomez as managing director of Initiative Sydney.

Gomez is currently national chief implementation and investment officer of Initiative Australia and her new appointment is effective immediately.

“The most important part of my job is talent. And the most rewarding part of my job is seeing that talent flourish and grow,” said Leggett.

“Marcelle will be an amazing leader for our Sydney business. She cares hugely about our clients, the work and our people. And I’m delighted that we have made this appointment from within Initiative, as Marcelle knows our business extremely well and will accelerate our progress,” said Leggett.

Gomez has worked within the IPG Mediabrands Australia for the past six years. She is a former group director at UM and has also been general manager of the group’s investment and intelligence business Magna Global.

The appointment of Gomez is the third senior position revealed by Leggett in the past week. On Monday she announced the promotion of Geoff Clarke to be chief operating officer of Initiative Australia and Hannah Rook as national head of digital.

Gomez said, “Initiative Sydney has built strong momentum this year including the win of The Cancer Council. I am looking forward to helping continue the great work through 2016 and beyond.”

 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine