Lead Marriage Equality Advocates Launch New Campaign

Lead Marriage Equality Advocates Launch New Campaign
SHARE
THIS



Australian Marriage Equality (AME) and Australians for Equality (A4E) today begin extensively screening a new ad on free-to-air and pay TV.

The push is called ‘The Equality Campaign’ and its opening salvo is this video featuring hundreds of real people from across Australia coming together to paint a rainbow coloured map of Australia on a blank wall, surrounded by tags like ‘for my mums’, ‘for fairness’, ‘for commitment’ and ‘for love’.

“Together we can achieve marriage equality,” reads the video’s tagline.

The Equality Campaign is about building on the momentum and energy generated across the nation for marriage equality and continuing to campaign for a straightforward change to be achieved by a vote in the parliament,” co-chair of Australians for Equality, Anna Brown said.

“PrincipleCo are enormously proud to partner with The Equality Campaign on this project. Recent discussions about Marriage Equality seem to have forgotten that we’re talking about real people, with real lives and real families. We were committed to placing the human face of the issue back into the centre of the discussion”, PrincipleCo’s Daniel Stone said.

“It’s no secret that the Australian people overwhelmingly support Marriage Equality – as many as 68 per centof us according to recent polls. However a minority of MPs in our Parliament are holding our leaders back.

“This campaign gives a clear place for ordinary Australians to come together and ask our politicians to step up,” Daniel Stone said.

The campaign’s organisers say the push will include helping supporters lobby MPs, and holding community events and forums.

“This campaign will continue our work across the nation, bringing supporters together, holding community events and forums to change the hearts and minds of communities across Australia,” said co-chair of Australian Marriage Equality, Alex Greenwich.

“We will also continue to call on our supporters across all political parties who support marriage equality to work together to find a pathway for a free vote in the parliament.”

CLIENT

Australian Marriage Equality / Australians 4 Equality

Campaign Director: Tiernan Brady

Creative Media Team: Kirk Marcolina, Helen Ross-Browne, and Leah Newman

AGENCY

PrincipleCo

Strategy Director: Daniel Stone

Executive Producer: Sofia Madden

Art Director: Lauren Austin

PRODUCTION

Director: Harrison Woodhead

Production Company: PaperMoose

Producer: Carl Tindall

Producer: Jack Stephens

Production Design: Reese Geronimo

Director of Photography: Dimitri Zaunders

1st Assistant Director: Stuart Beedie

Colourist: Yanni Kronenberg

Please login with linkedin to comment

Latest News

Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018
  • Media

Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018

Social media giant Twitter has no intention of reducing its focus on video this year – in fact, it wants to double the amount of video content on the platform. Speaking to B&T, Twitter Australia managing director Suzy Nicoletti (pictured above) said live streaming is going to be of particular importance. “What we’ve found is Australians […]

by B&T Magazine

B&T Magazine
International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim
  • Marketing

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim

Property platform BRICKX has announced new marketing hires from Domain Group and telco Amaysim to support its growth. Asok Boopathy (pictured above) has stepped into the role of group director of product role at BRICKX, following two years as head of product at Domain. Boopathy has also previously worked at PayPal, Bigcommerce and Silicon Valley’s […]

Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing
  • Advertising
  • Campaigns
  • Media

Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing

Out-of-home (OOH) specialist agency Posterscope has deployed Liveposter to help the Transport Accident Commission (TAC) roll out a dynamic digital OOH component of its drug driving campaign. Across a number of high-profile APN Outdoor and QMS digital large-format locations on key arterials in Melbourne, the campaign will be displayed to increase the relevance and immediacy […]