CX agency Lavender is toasting its appointment as the lead creative agency for Hendrick’s Gin’s 2016 digital activity in Australia, after it approached the Scottish brand proactively through the agency’s new initiative, Ziggy.
As great admirers of Hendrick’s Gin, the Lavender team approached the marketing team with an unusual campaign idea for the summer season and landed the business. Still under wraps, the campaign will launch within one month.
The famously unusual gin is part of the William Grant & Sons brand portfolio, which also includes Sailor Jerry, Glenfiddich, The Balvenie, Grant’s, Tullamore D.E.W, Drambuie and Monkey Shoulder.
The win is the latest in a string of new business wins for Lavender over the past couple of months, including Stockland, Australian Hearing and Mercedez-Benz vans.
Lavender CEO Roy Capon said Hendrick’s is a great brand with a distinct personality, and the agency is excited to be working with the marketing team to introduce the gin brand to a broader section of Aussie drinkers.
“The win is also a great result for our newly-introduced Ziggy proactive initiative, which is all about thinking differently about how we solve business challenges,” he added.