Lavender Toasts Win With Hendrick’s Gin

Lavender Toasts Win With Hendrick’s Gin
SHARE
THIS



CX agency Lavender is toasting its appointment as the lead creative agency for Hendrick’s Gin’s 2016 digital activity in Australia, after it approached the Scottish brand proactively through the agency’s new initiative, Ziggy.

As great admirers of Hendrick’s Gin, the Lavender team approached the marketing team with an unusual campaign idea for the summer season and landed the business. Still under wraps, the campaign will launch within one month.

The famously unusual gin is part of the William Grant & Sons brand portfolio, which also includes Sailor Jerry, Glenfiddich, The Balvenie, Grant’s, Tullamore D.E.W, Drambuie and Monkey Shoulder.

The win is the latest in a string of new business wins for Lavender over the past couple of months, including Stockland, Australian Hearing and Mercedez-Benz vans.

Lavender CEO Roy Capon said Hendrick’s is a great brand with a distinct personality, and the agency is excited to be working with the marketing team to introduce the gin brand to a broader section of Aussie drinkers.
“The win is also a great result for our newly-introduced Ziggy proactive initiative, which is all about thinking differently about how we solve business challenges,” he added.

Please login with linkedin to comment

Tablet App

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?