Creative agency 303 MullenLowe has unveiled the latest instalment of its Budget Direct Captain Risky ads.
Jonathan Kerr, director, marketingand digital at Budget Direct explains, “Yes, Captain Risky is entertaining and funny, he’s a risk-taker and a daredevil, but that’s not the kind of life most Australians aspire to. This new part of our campaign shows just what it’s like to be a Budget Direct customer, which as you’ll see is in stark contrast to Captain Risky, who we will never insure.”
The new platform allows Budget Direct to further showcase the depth and quality of customer service provided to savvy customers.
Overall, the campaign aims to show that customers “Get More with Budget Direct”.
Richard Morgan, executive creative director at 303 MullenLowe says: “We wanted to depict normal Budget Direct customers in their ‘insurance moment of truth’, and compare them directly to Captain Risky to show how much better off they are. Not only do Budget Direct customers typically pay less for their insurance, but the quality of the service they receive is equal, and sometimes better than many of Budget Direct’s competitors.”
‘Pit Stop’ airs on Sunday night, September 4th, with more instalments to follow across television, cinema, digital and social channels.