Lanolips New Campaign Starring Actress Sophie Lowe

Lanolips New Campaign Starring Actress Sophie Lowe
SHARE
THIS


What best describes you?

Iconic Australian lanolin Lip + Skincare brand, Lanolips, announces actress Sophie Lowe as the face of their new campaign, ‘Coming Home’.

The campaign, the first mini film from Lanolips, draws on a story that many Australian’s can relate to, and no more so than Lanolips Creator, Kirsten Carriol. “I had just returned from a whirlwind tour of Hong Kong, London &  the US (where I launched Lanolips and signed with our biggest global retailer, ULTA Beauty) when I started brainstorming campaign ideas with my friend, Bernd (Art Director, DDI),” explained Carriol. 

“I was so excited about where Lanolips was headed, but I was also exhausted. What I craved was a visit to my family’s farm in South Australia, where life could slow down – just for a moment. I was talking to Bernd about this when I realised this is exactly what our first campaign should be about. About coming home. It’s the heart and soul of the brand,” Carriol said.

“So many Australian’s long to escape their day-to-day and head to the bush or the beach, I think it’s something very unique to our culture and way of life. It’s a story we can all relate to, which is why the face of the campaign needed to feel like a long lost friend, someone familiar but also mysterious. Having seen Sophie since she was a teenager, growing into an incredible young woman (and leaving us for the LA movie world) – I knew she was my girl.” 

In addition to being the face of the campaign, Sophie also lent her musical talent to the film, “Crazy” from her recently released EP is the soundtrack to the campaign.

“This is a perfect demonstration of how DDI loves to work – collaboratively. The brief at first glance begged for a purely tactical delivery, instead DDI inspired a more compelling and own-able narrative for the Lanolips brand, epitomising its natural Australian heritage,” says Bernd Winter GM of DDI and Art Director for the campaign.

“Kirsten Carriol made a passing comment early in the discussions that Sophie really epitomised the Lanolips brand. She really is the the perfect face for the project, representing the “slashie” status of our core audience – model/singer/Australian/international/wholesome/cool.”

The campaign caps off an incredibly successful 2016 for Lanolips, which has announced global partnerships with Net-A-Porter, ULTA Beauty (America’s largest beauty retailer)   and a launch into China with partner Adore Beauty.

“It’s been an incredible year, the biggest to date – we are now a truly global brand, available in over 170 countries. It’s funny though, the more countries we are available in, the more I want to make sure we remain true to our Australian heritage. It all started on a sheep farm in South Australia, and I never want to forget that,” says Carriol.

The Lanolips “Coming Home” campaign will run for 12-months.

CREDITS

  • Creative Director: Chris D’arbon
  • Art Director/Producer: Bernd Winter, DDI
  • Director of Photography: Will Braden
  • Stylist: Thelma McQuillan
  • Hair&Make-up: Filomena Natoli

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]