Lacoste Replaces Crocodile Logo With Endangered Animal Species

Lacoste Replaces Crocodile Logo With Endangered Animal Species
SHARE
THIS



The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the past 85 years.

For the first time in the brand’s history, French agency BETC has initiated a change of the logo.

However, the logo change is not a rebranding exercise, but a call to action.

The Lacoste crocodile is making way for 10 threatened animals in a collection of extremely limited-edition polo shirts, thanks to a partnership between Lacoste and the International Union for Conservation of Nature (IUCN), developed by BETC.

Lacoste and BETC worked closely with IUCN’s experts to define and select 10 threatened species, turned into logos by the Lacoste design team.

For each species, the number of polo shirts produced corresponds to the number of individuals known to remain in the wild.

Ranging from 30 examples for the Vaquita to 450 examples for the Anegada Rock Iguana, 1,775 polo shirts in total are being launched during the brand’s runway show at Paris Fashion Week, and are available for sale online on the Lacoste website.

 

Latest News

Instagram Updates Its Shopping Tools
  • Marketing
  • Media

Instagram Updates Its Shopping Tools

Instagram has given its shopping tools a spring clean & polish. Hence, why this comes with a slight whiff of ammonia.

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production
  • Media

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production

Post-production facility Blue Post has expanded its team with the appointment of industry veteran Dave Hollingsworth as director of post-production. Hollingsworth’s appointment marks his return to Australia after 14 years working overseas with some of the world’s best directors, including Peter Jackson, Guillermo Del Toro, Steven Spielberg, Taika Waititi and Neill Blomkamp. Blue Post managing […]