Jenner Puts Pepsi Fiasco Behind Her In New Campaign For Lux Brand La Perla

Jenner Puts Pepsi Fiasco Behind Her In New Campaign For Lux Brand La Perla

The fallout from Kendall Jenner’s “worst ad ever” Pepsi campaign doesn’t appear to have dulled demand for brands wanting the 21-year-old to front its campaigns with the launch of her latest efforts for luxury Italian lingerie brand La Perla.

B&T Magazine
Posted by B&T Magazine

The brand, known for its tasteful but skimpy lingerie, has gone for a summer vibe with Jenner appearing in swimsuits and lingerie surrounded by oversized pink tulips. Check out the trailer below:

Jenner “exudes the certainty and self-assurance of a true heroine – owning her world through confidence and empowered femininity,” La Perla said of its starlet.

The campaign was shot by famed fashion shooters Mert Alas and Marcus Piggott – better known as Mert and Marcus. Check out some of the stills below:

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