KitKat Launches New Creative Platform ‘Snap Out Of It’ Via J. Walter Thompson

KitKat Launches New Creative Platform ‘Snap Out Of It’ Via J. Walter Thompson
SHARE
THIS



KitKat is bringing a fresh take on the enduring ‘Have a break, have a KitKat’ campaign by taking on modern life’s frustrations with a new brand platform; Snap out of it.

Created by J. Walter Thompson Sydney, the new work looks at how the little things in life, such as inbox-overload, the spinning wheel of death or flat pack nightmares can often drive us slightly crazy.

 Simon Langley, ECD at J. Walter Thompson Sydney, said: “KitKat has been helping Australians take better breaks for close to 80 years now, but how and why people take breaks has evolved and the new campaign reflects this paradigm shift.

“By taking on the clutter of modern day life, we’re reminding people that when life gets a little hectic, sometimes you just need to ‘Snap out of it’ and have a break.”

The first film in the campaign focuses on two characters, Harold and Allen, building a catapult in medieval times. But we quickly realise that this is no ordinary catapult, as it has been delivered in flat-pack form. And as with all flat-pack furniture, the less-than-detailed instructions provide no shortage of challenges.

Anna Stewart, head of marketing for confectionery at Nestlé Oceania, said: “Our latest campaign further strengthens KitKat’s position as the brand that helps people make the most of their breaks.”

The 60-second online film and 30-second TVC launch this week, and appear on pay and free-to-air, supported by VOD, social (Facebook), static out-of-home (OOH) and digital OOH.

CREDITS

Agency: J. Walter Thompson

Simon Langley – executive creative director

Jay Morgan – group digital creative director

Steven Hey – copywriter

Dylan Soopramania – art director

Carly Yanco – strategy director

Paul Friedmann – head of delivery

Bruce Pywell – group account director

Katy Grey – account director

Iain Clarke – print producer

 

Production company: Revolver

Trevor Clarence – director

Nicole Crozier – producer

Stu Morley – editor

 

Post-production: The Editors

 

Sound design and music: Nylon

 

Please login with linkedin to comment

kitkat SXSW Awards

Latest News

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]