A new Kit Kat campaign has taken a spooky twist at Kit Kat’s long-standing mantra, ‘Have a break’; the TVC stars a chainsaw-wielding killer chasing a screaming girl through the forest.
Comedy Central filmed the TVC at Tallman Mountain State Park in Rockland County, New York.
“We wanted to use some classic ’80s horror movies and have fun with the idea of taking a break,” Beth Trentacoste, svp and creative director for the Viacom Velocity group said. “The goal was to be fun, unexpected, irreverent.”
Kit Kat’s Twitter feed (both Kit Kat Global and Kit Kat U.S.) has been filled with Halloween-related tweets:
— KITKAT (@KITKAT) October 26, 2016
— NESTLÉ KIT KAT (@kitkat_ph) October 25, 2016
— Kit Kat (@KitKat_US) October 22, 2016
— Kit Kat (@KitKat_US) October 17, 2016
— Kit Kat (@KitKat_US) October 15, 2016