Kit Kat Gets Michael Myers Involved In Halloween Campaign

Kit Kat Gets Michael Myers Involved In Halloween Campaign

A new Kit Kat campaign has taken a spooky twist at Kit Kat’s long-standing mantra, ‘Have a break’; the TVC stars a chainsaw-wielding killer chasing a screaming girl through the forest.

B&T Magazine
Posted by B&T Magazine

Comedy Central filmed the TVC at Tallman Mountain State Park in Rockland County, New York.

 

“We wanted to use some classic ’80s horror movies and have fun with the idea of taking a break,” Beth Trentacoste, svp and creative director for the Viacom Velocity group said. “The goal was to be fun, unexpected, irreverent.”

Kit Kat’s Twitter feed (both Kit Kat Global and Kit Kat U.S.) has been filled with Halloween-related tweets: