Khemistry Adds International Talent To Its Leadership Team

Khemistry Adds International Talent To Its Leadership Team
SHARE
THIS



Brisbane-based fully-integrated agency Khemistry has announced the expansion of its leadership team with the appointment of two international talents to head up its client services and innovation teams.

Priscilla Jeha joins Khemistry as head of client services, and will be responsible for leading the account service team and developing strategic campaigns to support Khemistry’s network of clients.

Having previously lived and worked in Brisbane, Jeha is returning after an eight-year stint in London, where she most recently worked as a global business director at international agency Grey.

Additionally, Caroline Starecky has been appointed as head of strategy and innovation. She will be responsible for driving Khemistry’s new innovation practice, which is designed to help brands meet business challenges and foster innovation upstream in their product development and processes.

Hailing from the US, Starecky has extensive experience in the creative marketing space that spans retail, manufacturing, services, health, entertainment and advertising.

Khemistry managing partner Andy Fyffe said: “Khemistry has been able to attract this calibre of talent because it is an independent agency that lives and breathes its vision of being innovative creators.

“We have built a strong company culture over the years without the financial pressures of a global agency network.”

“This has enabled us to invest in innovative processes, as well as new technologies such as augmented reality and virtual reality, which have successfully been leveraged to add value to our clients’ marketing strategies, as well as drive our growth across Australia.”

Jeha and Starecky will both report to Khemistry’s chief experience officer, Michelle Tungate.

Khemistry’s leadership team (Caroline Starecky, Andy Fyffe, Michelle Tungate, Priscilla Jeha, James Bracken, Lindsay Thompson, Phil Hagstrom)

Khemistry’s leadership team (L-R): Caroline Starecky, Andy Fyffe, Michelle Tungate, Priscilla Jeha, James Bracken, Lindsay Thompson, and Phil Hagstrom (not pictured: Ashton Ward)

“Queensland really has become the incubator for innovation in Australia, which has helped us attract two great senior leaders of the calibre of Priscilla and Caroline,” Tungate said.

“We’re excited to see the international experience and insights they will deliver to our clients.”

Tungate added that recruiting for the two new senior roles had been a humbling experience.

“It’s great to know that it’s our innovative output and company culture that attracted them,” she said.

“I am grateful to our clients for having the courage to try something new and, of course, to our team for their creative talent.”

Commenting on her new role, Jeha said: “I’m excited about Khemistry’s unique ability to offer our clients a brief-to-broadcast service.

“We have in-house production – particularly in digital, content, AR and VR – so that means we can offer a nimble service model that delivers innovative solutions, strategically, efficiently and cost-effectively.”

Starecky said she was looking forward to utilising her innovation coaching expertise and advertising background at JWT, Nurun and Publicis to create long-term value for Khemistry’s clients and identify opportunities for growth.

“Khemistry is an incredibly innovative organisation with a great in-house team of strategists, creators and technologists, which is extremely beneficial for our clients who can experience a collaborative design experience from start to finish,” she said.

Both appointments are effective immediately.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine