KFC Announces Colonel Rob Riggle As The Coach Of The Very Real Kentucky Buckets

KFC Announces Colonel Rob Riggle As The Coach Of The Very Real Kentucky Buckets
SHARE
THIS



This morning Kentucky Fried Chicken’s Colonel Harland Sanders announced the formation of the first professional football team fueled by fried chicken, the Kentucky Buckets. Actor, comedian and writer Rob Riggle has been named Coach Colonel and will star in advertisements as the coach of the very real Kentucky Buckets.

“As owner, general manager, head coach, defensive coordinator, offensive coordinator, marketing director, groundskeeper and scouting director of America’s newest professional football team, the Kentucky Buckets, I’ve got one goal in mind,” said Coach Colonel Rob Riggle. “To get buckets of delicious chicken across the goal line and in front of millions of fans on football Sundays. And Thursdays. And Mondays.”

Taking the field in red-and-white striped jerseys, the Colonel’s famous string ties and white helmets graced by delicious fried chicken, the Buckets are embodiment of America’s finest gameday fare. When Colonel Coach Riggle dons his headset on the sidelines, he will be joined by his squad, Buckets cheerleaders and “Mr. Bucketeer” the mascot.

A retired Lt. Colonel in the United States Marine Corps Reserve, Riggle is the first actual colonel to take on the role of KFC’s famous founder, Colonel Sanders. In other striking biographical similarities, Riggle hails from Louisville, KY, the home of KFC since 1966.

“Rob Riggle was the obvious choice for those on the internet calling for us to use the real Kentucky Colonel in our ads,” said Kevin Hochman, Chief Marketing Officer for KFC U.S. “He was born in Louisville, Kentucky and served our country as a Lieutenant Colonel in the Marines.  It doesn’t get any more real than that.”

Fans can visit KentuckyBuckets.tumblr.com to learn more about the Kentucky Buckets and their training regimen, which includes hand breading and freshly preparing fried chicken, just as the cooks at KFC restaurants do every day. Fans are encouraged to take to the road to support America’s new team and get a taste of the team’s favorite pre-game meal: a $20 Fill Up™. With more than 20 million $20 Fill Ups sold since their rookie debut last fall, $20 Fill Ups have won over America’s heart one bucket of juicy Kentucky Fried Chicken at a time. Along with the Kentucky Buckets’ debut, KFC is introducing an Extra Crispy Tenders $20 Fill Up featuring 12 Extra Crispy Tenders, a large cole slaw, two large mashed potatoes and gravy and four biscuits.

As all professional sports teams do, The Kentucky Buckets and Colonel Coach Rob Riggle will appear on FOX NFL KICKOFF. Though Riggle and his Buckets will forgo any on field action and instead appear in a series of promos with Cooper Manning during the one-hour program hosted by Charissa Thompson with analysts Colin Cowherd, Dave Wannstedt and Charles Tillman.

Please login with linkedin to comment

Latest News

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Over 50s Insurer Apia Unveils New Work Via DDB Melbourne
  • Campaigns

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne

Apia takes a look at the real-life, relatable moments over 50s experience with its new campaign via DDB Group Melbourne. For 30 years Apia has been designing products and services for Australians over 50. This new Home Insurance, Health Insurance and Multi-Policy Discounts campaign aims to speak to people in a way that’s refreshing, relatable […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]