KFC Announces Colonel Rob Riggle As The Coach Of The Very Real Kentucky Buckets

KFC Announces Colonel Rob Riggle As The Coach Of The Very Real Kentucky Buckets
SHARE
THIS



This morning Kentucky Fried Chicken’s Colonel Harland Sanders announced the formation of the first professional football team fueled by fried chicken, the Kentucky Buckets. Actor, comedian and writer Rob Riggle has been named Coach Colonel and will star in advertisements as the coach of the very real Kentucky Buckets.

“As owner, general manager, head coach, defensive coordinator, offensive coordinator, marketing director, groundskeeper and scouting director of America’s newest professional football team, the Kentucky Buckets, I’ve got one goal in mind,” said Coach Colonel Rob Riggle. “To get buckets of delicious chicken across the goal line and in front of millions of fans on football Sundays. And Thursdays. And Mondays.”

Taking the field in red-and-white striped jerseys, the Colonel’s famous string ties and white helmets graced by delicious fried chicken, the Buckets are embodiment of America’s finest gameday fare. When Colonel Coach Riggle dons his headset on the sidelines, he will be joined by his squad, Buckets cheerleaders and “Mr. Bucketeer” the mascot.

A retired Lt. Colonel in the United States Marine Corps Reserve, Riggle is the first actual colonel to take on the role of KFC’s famous founder, Colonel Sanders. In other striking biographical similarities, Riggle hails from Louisville, KY, the home of KFC since 1966.

“Rob Riggle was the obvious choice for those on the internet calling for us to use the real Kentucky Colonel in our ads,” said Kevin Hochman, Chief Marketing Officer for KFC U.S. “He was born in Louisville, Kentucky and served our country as a Lieutenant Colonel in the Marines.  It doesn’t get any more real than that.”

Fans can visit KentuckyBuckets.tumblr.com to learn more about the Kentucky Buckets and their training regimen, which includes hand breading and freshly preparing fried chicken, just as the cooks at KFC restaurants do every day. Fans are encouraged to take to the road to support America’s new team and get a taste of the team’s favorite pre-game meal: a $20 Fill Up™. With more than 20 million $20 Fill Ups sold since their rookie debut last fall, $20 Fill Ups have won over America’s heart one bucket of juicy Kentucky Fried Chicken at a time. Along with the Kentucky Buckets’ debut, KFC is introducing an Extra Crispy Tenders $20 Fill Up featuring 12 Extra Crispy Tenders, a large cole slaw, two large mashed potatoes and gravy and four biscuits.

As all professional sports teams do, The Kentucky Buckets and Colonel Coach Rob Riggle will appear on FOX NFL KICKOFF. Though Riggle and his Buckets will forgo any on field action and instead appear in a series of promos with Cooper Manning during the one-hour program hosted by Charissa Thompson with analysts Colin Cowherd, Dave Wannstedt and Charles Tillman.

Please login with linkedin to comment

BestOdds

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]