Kettle Chips Latest Campaign Focuses On Craftmanship

Kettle Chips Latest Campaign Focuses On Craftmanship

Devotion and craftsmanship are at the heart of a new advertising campaign for Kettle Chips via Ikon Group Sydney.

B&T Magazine
Posted by B&T Magazine

The Kettle Odes campaign, directed by Graeme Burfoot and voiced by Australian actor Max Cullen, tells the story of lovingly-crafted Kettle Chips. The TV campaign is supported by radio, OOH, online video, plus path-to-purchase digital retail panels and major in-store sampling activity.

Ikon was briefed to develop the campaign aligned to support Kettle’s new packaging and flavours and was responsible for strategy, creative development and media.

Says Rob Martin Murphy, ECD, Ikon Group Sydney: “We really enjoyed relaunching the Kettle brand with our full-service team and Mark and Jen from Snack Brands. Working with Graeme, Max, White Chocolate, Noise and all the crew involved was also a great experience. I think the dedication to all their crafts comes through in the ads.”

Mark Fryday, marketing director, Snack Brands Australia, said the campaign reaffirms Kettle’s premium place in the chip category.

Says Fryday: “The campaign is a declaration of Kettle’s devotion to crafting the best tasting chips.  It has a nod to the brands strong heritage, though it is done in a contemporary way and aims to appeal to those interested in quality food, made with care.”

The campaign will launch nationally on Sunday 5th June 2016 and will run until October.

CREDITS

Snackbrands Australia:
Mark Fryday – Marketing Director
Jennifer Geoghegan – Senior Brand Manager

Creative agency: Ikon Group Sydney
Executive Creative Director: Rob Martin Murphy
Art Director: Andrew Jones
Senior Account Director: James Trebilcock
Producer: John Staudinger
Integrated Client Service Director: Karyn Smith
Communications Director: Gemma Russell

Production Company: The Feds
Director: Graeme Burfoot
Producer: Jude Lengel
DOP: Danny Pope
Editor: Phil Horn
Post: White Chocolate
Sound: Kathleen Burrows, Noise International