Kettle Chips Latest Campaign Focuses On Craftmanship

Kettle Chips Latest Campaign Focuses On Craftmanship
SHARE
THIS



Devotion and craftsmanship are at the heart of a new advertising campaign for Kettle Chips via Ikon Group Sydney.

The Kettle Odes campaign, directed by Graeme Burfoot and voiced by Australian actor Max Cullen, tells the story of lovingly-crafted Kettle Chips. The TV campaign is supported by radio, OOH, online video, plus path-to-purchase digital retail panels and major in-store sampling activity.

Ikon was briefed to develop the campaign aligned to support Kettle’s new packaging and flavours and was responsible for strategy, creative development and media.

Says Rob Martin Murphy, ECD, Ikon Group Sydney: “We really enjoyed relaunching the Kettle brand with our full-service team and Mark and Jen from Snack Brands. Working with Graeme, Max, White Chocolate, Noise and all the crew involved was also a great experience. I think the dedication to all their crafts comes through in the ads.”

Mark Fryday, marketing director, Snack Brands Australia, said the campaign reaffirms Kettle’s premium place in the chip category.

Says Fryday: “The campaign is a declaration of Kettle’s devotion to crafting the best tasting chips.  It has a nod to the brands strong heritage, though it is done in a contemporary way and aims to appeal to those interested in quality food, made with care.”

The campaign will launch nationally on Sunday 5th June 2016 and will run until October.

CREDITS

Snackbrands Australia:
Mark Fryday – Marketing Director
Jennifer Geoghegan – Senior Brand Manager

Creative agency: Ikon Group Sydney
Executive Creative Director: Rob Martin Murphy
Art Director: Andrew Jones
Senior Account Director: James Trebilcock
Producer: John Staudinger
Integrated Client Service Director: Karyn Smith
Communications Director: Gemma Russell

Production Company: The Feds
Director: Graeme Burfoot
Producer: Jude Lengel
DOP: Danny Pope
Editor: Phil Horn
Post: White Chocolate
Sound: Kathleen Burrows, Noise International

Please login with linkedin to comment

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.