Kennards Hire Unveils The Ultimate Power Tool

Kennards Hire Unveils The Ultimate Power Tool
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Creative agency Bashful revealed the new TVC campaign for Kennards Hire, produced by Revolver and directed by Matt Devine. The work has a digital release this week to be followed by a debut on air during The Block on October 9th.

Tim Chenery, Bashful creative director said, “Kennards Hire’s website just had a major upgrade and we needed Aussie and Kiwi, tool-needing blokes to know about it. We wanted to make this campaign exactly how a power tool company would make it; blokes in workwear, using tools, doing the jobs that tools do. But, in our case, it’s not a saw or a drill. It’s Kennard’s Hire new website with online hiring. The ultimate power tool.”

Theo Triantafillides, Kennards Hire Chief Commercial Officer said, “We needed a campaign that would help re-frame how the audience saw equipment hire. For customers, hiring equipment can be experienced and transacted like everything else they do now – on-line at a time that suits them.

“At Kennard’s Hire we’ve always prided ourselves on our innovation and customer centricity – Bashful have captured and executed that perfectly with this campaign.”

CREDITS

Client: Kennards Hire

Chief Commercial Officer: Theo Triantafillides

Head of Marketing: Manelle Merhi

Agency: Bashful

Creative Director: Tim Chenery

Copywriter: Jason Kempen

Agency Producer: Joelle Dulaurens

General Manager: David Astwood

Client Services Director: Jade Ramsey Elliot

Account Director: Luke Haddrick

Director: Matt Devine

Production Company: Revolver

Managing Director/EP Michael Ritchie

Executive Producer Pip Smart

Producer: Serena Paull

DoP: Peter James

Edit House: The Butchery

Post House: Heckler

Sound Studio: Sonar

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