Kennards Hire Unveils The Ultimate Power Tool

Kennards Hire Unveils The Ultimate Power Tool

Creative agency Bashful revealed the new TVC campaign for Kennards Hire, produced by Revolver and directed by Matt Devine. The work has a digital release this week to be followed by a debut on air during The Block on October 9th.

B&T Magazine
Posted by B&T Magazine

Tim Chenery, Bashful creative director said, “Kennards Hire’s website just had a major upgrade and we needed Aussie and Kiwi, tool-needing blokes to know about it. We wanted to make this campaign exactly how a power tool company would make it; blokes in workwear, using tools, doing the jobs that tools do. But, in our case, it’s not a saw or a drill. It’s Kennard’s Hire new website with online hiring. The ultimate power tool.”

Theo Triantafillides, Kennards Hire Chief Commercial Officer said, “We needed a campaign that would help re-frame how the audience saw equipment hire. For customers, hiring equipment can be experienced and transacted like everything else they do now – on-line at a time that suits them.

“At Kennard’s Hire we’ve always prided ourselves on our innovation and customer centricity – Bashful have captured and executed that perfectly with this campaign.”


Client: Kennards Hire

Chief Commercial Officer: Theo Triantafillides

Head of Marketing: Manelle Merhi

Agency: Bashful

Creative Director: Tim Chenery

Copywriter: Jason Kempen

Agency Producer: Joelle Dulaurens

General Manager: David Astwood

Client Services Director: Jade Ramsey Elliot

Account Director: Luke Haddrick

Director: Matt Devine

Production Company: Revolver

Managing Director/EP Michael Ritchie

Executive Producer Pip Smart

Producer: Serena Paull

DoP: Peter James

Edit House: The Butchery

Post House: Heckler

Sound Studio: Sonar