Kellogg’s Busted For Advertising On Alt-Right News Site Breitbart.com

FILE - This Feb. 1, 2012, file photo, shows Kellogg's cereal products, in Orlando, Fla. Kellogg Co. reports quarterly earnings on Thursday, Feb. 6, 2014. (AP Photo/John Raoux, File)
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Kellogg’s in the States has been busted for displaying ads on Breitbart.com, the website formerly run by one of soon-to-be-President Trump’s top aides, Steve Bannon, and renowned for its tendency to be racist, sexist and anti-Semitic.

The food manufacturing brand was alerted by consumers to the presence of its ads – who knows how said consumer found that out without perusing the site – and Kellogg quickly discontinued its advertising.

“We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” spokesperson for Kellogg’s Kris Charles said, per an AP report.

“This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed.”

Pharmaceutical maker Novo Nordisk, online glasses retailer Warby Parker and the San Diego Zoo have also publicly declared they will no longer advertise on the site on Twitter, although it’s conveninent that everyone’s taking this stance now after controversy arose.

Joel Pollak, Breitbart’s senior editor-at-large, has not previously defended Bannon for being a white nationalist Jew hater, with stories like ‘Political Correctness Protects Muslim Rape Culture’ and ‘Gay Rights Have Made Us Dumber, It’s Time To Get Back In The Closet’.

Pollak also called Kellogg’s decision to remove ads from the site as “economic censorship” and “un-American”, claiming Kellogg was being condescending of its consumers who elected Trump “to its own detriment”.

“Kellogg’s decision to blacklist one of the largest conservative media outlets in America is economic censorship of mainstream conservative political discourse,” it said in a statement. “That is as un-American as it gets.”

 

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