JWT Retains Creative For NSW Rural Fire Service

JWT Retains Creative For NSW Rural Fire Service

The NSW Rural Fire Service has re-appointed WPP’s J. Walter Thompson Sydney as its creative agency for the next three years.

The win for incumbent JWT continues its successful partnership with the NSW RFS, with previous campaigns over the last six years winning 5 Effies, a Gold APG award and multiple creative awards.

Paul Everson (main photo), managing director said:  “We are very excited to be appointed to work with the RFS again. Together we have created highly effective and awarded campaigns and we look forward to continuing our relationship and delivering the next phase of the campaign.”

Troy Gersback – campaign co-ordinator at NSW RFS explained that the decision was made based on JWT’s “strong creative idea that really resonated with both us as an organisation and consumers in research alike. Their in-depth understanding of our challenges was clear throughout the entire pitch process, resulting in a campaign we firmly believe will deliver the change in behaviour we are after.”

The next campaign which is a NSW Government Campaign run by the NSW Rural Fire Service will overcome the challenge of improving the quality of bush fire preparation, while also increasing the personal responsibility taken by individuals living in at risk households across NSW.

The campaign will now be fully developed and following approval through the NSW Government advertising process will go live in Spring 2018.




Please login with linkedin to comment

JWT NSW Rural Fire Service

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]