JWT names DDB’s Matt Eastwood as global creative chief

JWT names DDB’s Matt Eastwood as global creative chief
SHARE
THIS



JWT has named DDB New York’s chief creative officer Matt Eastwood its new worldwide chief creative officer.

Eastwood will join JWT in mid-July in the role which has not been filled since university professor and founder of Brandkarma Craig Davis departed the agency in 2009 to take on the co-chairman and top creative role at Publicis Mojo.

Matt Eastwood

Matt Eastwood

Eastwood, who started his career as a copywriter at DDB Sydney and is behind the New York Lottery’s ‘Yeah, that kind of rich’ work (below), will report to JWT’s global president, Gustavo Martinez.

 

Full statement:

NEW YORK, NY (June 3, 2014)—Gustavo Martinez, Global President, JWT, today announced that Matt Eastwood has been appointed Worldwide Chief Creative Officer.

Eastwood will join JWT in mid-July and report to Martinez. Eastwood, 46, joins JWT from DDB, where he was Chief Creative Officer, New York.

Eastwood has overseen some of the most innovative, recognizable and awarded creative projects in advertising today, including the iconic “Yeah, that kind of rich” work for the New York Lottery and last year’s highly awarded “Hashtag Killer” campaign for WATERisLIFE, as well as work for Hertz and McDonald’s. His career has spanned numerous agencies, specialties and countries, including Australia, the U.K. and the U.S.

Eastwood has been a judge at many prestigious industry awards shows including The One Show, Cannes, London International Advertising Awards, ADC New York, Radio Mercury Awards, MADC (Melbourne Art Directors Club), Axis (New Zealand Print/TV Awards), New York Festivals and more. Having spent three years at DDB earlier in his career, Eastwood rejoined DDB Australia in 2006 as National Creative Director and Vice

Chairman. He then joined DDB New York in 2010 as Chief Creative Officer. In Ad Age‘s 2013 Awards Report, Eastwood was listed as the 5th most awarded Chief Creative Officer worldwide. During his time at DDB, the agency was named Campaign Brief Agency of the Year, Australian Creative Hotshop, AdNews Agency of the Year, B&T Agency of the Year, Spikes Network of the Year and Campaign magazine Network of the Year.

“Matt Eastwood has everything I have been looking for in a global creative partner,” stated Martinez. “He is a highly awarded creative with an international sensibility, living life as a New Yorker. He is respected by clients and knows how to build global brands.

Matt joins JWT at a truly piviotal time in our history. Our 150th anniversary, a year in which we as a network are recommitting to creating pioneering work. I am thrilled to welcome a fellow global citizen and look forward to our future together making new history at JWT.”

“Joining JWT, with its long history of creating some of the world’s most iconic campaigns, is an incredible honor,” stated Eastwood. “But joining them as the company hits its 150th anniversary and sets out to define the next chapter in its history is an opportunity I simply could not pass up. Working alongside Gustavo, someone I’ve long admired, is the icing on the cake.”

The role of Worldwide Chief Creative Officer has not been filled since Craig Davis’ departure from the agency in 2009.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]