JWT names DDB’s Matt Eastwood as global creative chief

JWT names DDB’s Matt Eastwood as global creative chief

JWT has named DDB New York’s chief creative officer Matt Eastwood its new worldwide chief creative officer.

B&T Magazine
Posted by B&T Magazine

Eastwood will join JWT in mid-July in the role which has not been filled since university professor and founder of Brandkarma Craig Davis departed the agency in 2009 to take on the co-chairman and top creative role at Publicis Mojo.

Matt Eastwood

Matt Eastwood

Eastwood, who started his career as a copywriter at DDB Sydney and is behind the New York Lottery’s ‘Yeah, that kind of rich’ work (below), will report to JWT’s global president, Gustavo Martinez.

 

Full statement:

NEW YORK, NY (June 3, 2014)—Gustavo Martinez, Global President, JWT, today announced that Matt Eastwood has been appointed Worldwide Chief Creative Officer.

Eastwood will join JWT in mid-July and report to Martinez. Eastwood, 46, joins JWT from DDB, where he was Chief Creative Officer, New York.

Eastwood has overseen some of the most innovative, recognizable and awarded creative projects in advertising today, including the iconic “Yeah, that kind of rich” work for the New York Lottery and last year’s highly awarded “Hashtag Killer” campaign for WATERisLIFE, as well as work for Hertz and McDonald’s. His career has spanned numerous agencies, specialties and countries, including Australia, the U.K. and the U.S.

Eastwood has been a judge at many prestigious industry awards shows including The One Show, Cannes, London International Advertising Awards, ADC New York, Radio Mercury Awards, MADC (Melbourne Art Directors Club), Axis (New Zealand Print/TV Awards), New York Festivals and more. Having spent three years at DDB earlier in his career, Eastwood rejoined DDB Australia in 2006 as National Creative Director and Vice

Chairman. He then joined DDB New York in 2010 as Chief Creative Officer. In Ad Age‘s 2013 Awards Report, Eastwood was listed as the 5th most awarded Chief Creative Officer worldwide. During his time at DDB, the agency was named Campaign Brief Agency of the Year, Australian Creative Hotshop, AdNews Agency of the Year, B&T Agency of the Year, Spikes Network of the Year and Campaign magazine Network of the Year.

“Matt Eastwood has everything I have been looking for in a global creative partner,” stated Martinez. “He is a highly awarded creative with an international sensibility, living life as a New Yorker. He is respected by clients and knows how to build global brands.

Matt joins JWT at a truly piviotal time in our history. Our 150th anniversary, a year in which we as a network are recommitting to creating pioneering work. I am thrilled to welcome a fellow global citizen and look forward to our future together making new history at JWT.”

“Joining JWT, with its long history of creating some of the world’s most iconic campaigns, is an incredible honor,” stated Eastwood. “But joining them as the company hits its 150th anniversary and sets out to define the next chapter in its history is an opportunity I simply could not pass up. Working alongside Gustavo, someone I’ve long admired, is the icing on the cake.”

The role of Worldwide Chief Creative Officer has not been filled since Craig Davis’ departure from the agency in 2009.