JWT Melbourne Hooks John West’s Creative

JWT Melbourne Hooks John West’s Creative
SHARE
THIS



Following a competitive pitch, J Walter Thompson Melbourne has added John West to its roster of Simplot brands. JWT Melbourne is now agency of choice across Simplot’s entire brand portfolio including Leggo’s, Birds Eye, Lean Cuisine, I&J and Chicken Tonight.

JWT’s remit across all Simplot brands, including John West, includes creative, brand strategy, shopper and social.

Michael Godwin, J Walter Thompson Melbourne’s managing director said: “From day one, we’ve found the Simplot team to be a delight to work with. They’re smart, respectful of our point of view, they believe in investing in their brands, they want to play an active role in the development of a campaign and are extremely well qualified to do so.

“We’re very thankful to be given the opportunity to work on John West and help reinvigorate the brand’s reputation for outstanding, iconic campaigns. It’s a big responsibility, but a challenge we can’t wait to get started on.”

Speaking about the decision to reduce its roster to one lead creative agency, Suzanne Harman, general manager – arketing, Simplot said: “Since their appointment in August last year, JWT has consistently impressed us with their strategic contribution, the quality of their creative and the depth of their team’s engagement across all aspects of our business.

“They’ve proven themselves to be fabulous, collaborative partners and we’re thrilled to recognize this by awarding them creative responsibilities for the John West brand.”

Work on John West commences immediately.

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]