Joy Agency’s ECD Steve Back Heads For The Exits After Two Years

Joy Agency’s ECD Steve Back Heads For The Exits After Two Years
SHARE
THIS



Sydney-based creative Joy Agency is on the lookout for a new ECD after incumbent Steve Back (pictured above) announced he was leaving for as yet undisclosed new gig.

B&T has sought comment from Back regarding his new role but is yet to receive a reply.

Back is one of the local industry’s shining stars and his departure will be a huge loss to the agency who counts ARN, Boost Mobile, Hachette and Nike as clients.

Back joined Joy in February 2015 following stints as CCO at Ogilvy in Australia and Singapore, and a previous stint as ECD at Saatchi & Saatchi from November 2007 to December 2010 where he replaced David Nobay before he departed to start up Droga5.

Among his trophy cabinet, Back claims a Cannes Lions, D&AD, The One Show and a Webby Award. In 2010, he created Toyota’s famed “Nothing Gets In” (above) campaign that took home two of the eight Gold Lions awarded in the Promotion And Activation category at Cannes that year.

Latest News

Medium Rare To Launch Free Magazine For Bunnings
  • Media

Medium Rare To Launch Free Magazine For Bunnings

Medium Rare will launch a new magazine in the homes category for distribution throughout Bunnings’ stores in Australia and New Zealand. The new monthly publication, which will be available free of charge, will launch in Australia in March 2018 with a circulation of 500,000. A New Zealand edition, with a 100,000 circulation, will follow in […]

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]