John Cleese Bowled Over By Bankwest

John Cleese Bowled Over By Bankwest
SHARE
THIS



Iconic comedy legend John Cleese stars in a new campaign for Bankwest Retail and Business launching July 6th.

Four spots, co-written with Cleese, highlight the ways Bankwest are on a mission to make banking easier. He appears as a cantankerous customer, always suspicious of the bank’s motivations, until eventually won over by Bankwest staff member Katie.

The campaign reflects some of his own personal issues with banks and, in particular, their attitudes towards customers.

Cleese said: “I am very pleased to help any bank that is trying to support its customers by giving a good banking service; as opposed to the norm these days, which seems to be to squeeze every last dollar out of them while treating them with a mixture of avarice and cynicism.”

Bob Mackintosh, Host executive creative director, added: “Hearing that John liked the idea and was keen to be in the campaign was great. Learning that he actually wanted to write the scripts with us was even better. It was a crazy experience – he’s a taskmaster and very particular in his ways. But that’s what makes him so brilliant.”

Paul Vivian, Bankwest general manager of customer communications and brand, said: “This is an important evolution for our brand as we focus in on what truly matters to our customers – making their banking easier for them.  John was perfectly cast as our grumpy customer – and we’re delighted with how Katie successfully wins him around.”

The spots were directed by LA based Aaron Stoller, with legendary Aussie DoP Russell Boyd, through Revolver.

Watch the ATM spot:

https://www.youtube.com/watch?v=SOXyN0Pu7cs

Watch the APP spot:

http://www.youtube.com/watch?v=vghkR7xS2iM

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]