John Cena’s New Campaign For Skyy Vodka Has The Internet Very Confused

John Cena’s New Campaign For Skyy Vodka Has The Internet Very Confused

San Francisco-based Skyy Vodka has tapped actor and former wrestler John Cena for its latest campaign, ‘Proudly American’.

The 30-second spot features Cena celebrating America’s cultural, social and sexual diversity.

It is also supported by a short clip posted to Cena’s Twitter which features the wrestler dancing with two other versions of himself in a faux-boy band.

Speaking to Business Insider, Cena said: “I was really drawn to the fact that it was titled ‘Proudly American.’ I am a proud patriot, and I think a patriot first, above all.

“I think it’s a message that’s not only good now, but it’s good anytime and anywhere.

“I think, no matter what the situation — if it’s hard political times or if it’s everybody playing nice together — the message of embracing diversity is important every single day, no matter where you are on your history timeline.”

So far, the reaction to ‘Proudly American’ has been mixed, with many calling out the campaign for having little to nothing to do with Skyy Vodka whatsoever.

While others have simply been left completely confused.

Unsurprisingly, people have taken to Twitter to express their thoughts.




Please login with linkedin to comment

campaign john cena skyy vodka

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]