Out-of-home ad company JCDecaux has launched a network of premium Digital Citylights in Brisbane, offering real-time messaging for advertisers.
A total of 48 of the best existing JCDecaux CityCycle locations will switch over to digital across Brisbane’s CBD, South Bank, Fortitude Valley and Spring Hill from today.
In addition to JCDecaux’s existing digital footprint across the metro stations of Queensland Rail, the new roll-out takes the company’s digital network to more than 70 Digital Citylights, reaching an enviable 82 per cent* of Brisbane’s pedestrian audience in just one campaign week.
These Digital Citylights will light up the Brisbane CBD and beyond with 84-inch high definition, fully-connected screens and dynamic content delivery.
The digital expansion in Brisbane is part of JCDecaux’s commitment to building smart city infrastructure across Australia.
“The Digital Citylights panels are a broadcast, targeted, dynamic medium capable of real-time responsive messaging,” JCDecaux national sales director Oliver Newton said.
“Our advertising partners will benefit from greater campaign impact as we combine the prime locations and inner city dominance of JCDecaux’s network with a format capable of powerful, dynamic messaging.”
Brisbane’s Digital Citylights will only feature in premium locations, pinpointed to deliver high pedestrian locations with high dwell time to create the right engagement opportunities.
“We have sought out the very best in Brisbane to ensure the right audiences are reached in the most valuable precincts,” Newton said.
“Our locations are meticulously chosen to deliver the most powerful digital solution for advertisers in Australia, with high-impact panels among the right audiences. Brisbane is an important next step in our digital expansion.
The Brisbane Digital Citylights complement the 65 panels launched by JCDecaux in Sydney in May last year, with more expansion and Australian-first innovation to follow imminently .
Source: * MOVE data 2016