The Out-of-Home (OOH) industry today reported net revenue of $48.2 million for the month of January, an increase of 13.7 per cent from the same month last year, which posted a net revenue of $42.4 million.
The OOH industry finished 2015 with a 17 per cent* increase, taking the industry’s net revenue to an all-time high of $677.8 million, up from $579.3 million in 2014.
Reading up on the category figures January 2016, it’s clear out of home appears unstoppable:
* Figures have been adjusted from previously reported 2014/2015 revenue to reflect changes in OMA membership, allowing direct comparisons in revenue year-on-year, as well as a minor internal adjustment (due to over-reporting in 2015 in the category of Retail/Lifestyle/Other). The historical figure for total revenue in 2014 therefore, has been adjusted down from $602.1 million to $579.3 million.
**Figures may not add to total due to rounding.
^This rapidly growing category reports shopping centre panels, as well as all place-based digital inventory including office media – covering inventory in lifts and office buildings, cafe panels and the inventory of the OMA’s newest member Tonic Health Media which includes digital screens in doctors surgeries and medical centres.