Because it’s a blinding truth that advertising preys on the insecurities of women, a new (fake) agency has created a spoof of sorts to cut through the bullshit of beauty advertising.
To cater to the increasingly popular trend of ‘femvertising’, john st. has opened jane st., which helps your brand can leverage girlpower to help boost women’s self-esteem, and most importantly, your bottom line.
Jane st. has created a parody of all the cosmetic and beauty ads that make women feel bad before they can give them products to make them feel good again.
The Toronto ad agency is here to ‘empower’ women through advertising, with the male staff undergoing hug training and the walls donned with posters that read, “If she’s crying, she’s buying”.
“In order to really stay ahead of the game, we need to identify tomorrow’s insecurities today,” one employee in the video said.
“They might not even know they have an insecurity, so it’s important that we dig them up,” another added.
“We can imagine that when a woman uses this product it completely transforms the way she feels about herself and her life,” the director of innovation said.
A few years ago the same (real) agency, John st., was also responsible for the world’s first ever cat video division, asking ‘what can cat videos do for your business?’. You can thank us later: