With Australia’s flu season about to peak, office media network Inlink is launching a weather-sensitive campaign for Duro-Tuss cough tablets that will reach high concentrations of CBD office workers.
The Duro-Tuss campaign has been booked with Inlink across the major Eastern Seaboard cities and will be activated in CBD buildings by a weather trigger when outside temperatures drop to specific thresholds.
Australia’s flu season peaks in August and September, according to the Google Flu Index. The flexibility of Inlink’s DOOH network allows the Duro-Tuss ads to trigger at the low temperature thresholds, when the likelihood of product purchase increases during the flu peak.
Inlink’s weather trigger is part of Inlink’s SmartAds technology. The platform enables clients to alter their messaging to show highly relevant, time and location-sensitive images to CBD professionals who are close to their final purchase decisions.
The Duro-Tuss campaign will be seen on 1,645 screens – mostly chosen for their proximity to Duro-Tuss retail outlets – and will reach one million people between now and the end of September.