It’s Flu-Season! Duro-Tuss Creates Weather Trigger Campaign To Combat The Sickness

It’s Flu-Season! Duro-Tuss Creates Weather Trigger Campaign To Combat The Sickness

With Australia’s flu season about to peak, office media network Inlink is launching a weather-sensitive campaign for Duro-Tuss cough tablets that will reach high concentrations of CBD office workers.

The Duro-Tuss campaign has been booked with Inlink across the major Eastern Seaboard cities and will be activated in CBD buildings by a weather trigger when outside temperatures drop to specific thresholds.

Australia’s flu season peaks in August and September, according to the Google Flu Index. The flexibility of Inlink’s DOOH network allows the  Duro-Tuss ads to trigger at the low temperature thresholds, when the likelihood of product purchase increases during the flu peak.

Inlink’s weather trigger is part of Inlink’s SmartAds technology. The platform enables clients to alter their messaging to show highly relevant, time and location-sensitive images to CBD professionals who are close to their final purchase decisions.

The Duro-Tuss campaign will be seen on 1,645 screens – mostly chosen for their proximity to Duro-Tuss retail outlets – and will reach one million people between now and the end of September.




Please login with linkedin to comment

Bunna maxymiser Multi-Screen TV Summit

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]