Photo sharing social media platform Instagram has brought its new offering of Carousel Ads to Australia, launching today.
Carousel Ads allow brands and advertisers on the platform a way for users to swipe and find a link to the brand’s website.
The offering had previously only been available in the States, however since the availability opened up in Australia a number brands have already jumped on board.
For the launch of Carousel Ads, Destination NSW (for Vivid Sydney), Kathmandu and Crown Resorts are the first brands testing the waters.
Kathmandu’s) Australian Carousel ad campaign has just gone live this week. Marketing manager, Tim Loftus, said the campaign, inspired by Winter, #EmbraceTheCold is ideal for the Instagram platform.
“By showcasing our stunning adventure imagery on this highly creative canvas, we seek to remind everyone that there is no such thing as ‘bad weather’ when you are wearing high quality gear,” he said.
“Kathmandu is about inspiring travel and adventure. The Instagram carousel allows us to take our audience on a real adventure, showcasing multiple images and links in one ad. The format is interactive, and allows us to tell our story in new and engaging ways. The website click-through feature provides a call to action for the audience.”
Crown Resorts chief marketing officer, Christopher Coyne is also excited to be one of the first Australian brands to embrace the new social ad format.
“The Instagram ad carousels launch at an ideal time for Crown as we continue to grow a world-class marketing team to deliver our new vision and bring social media to the stage as a leader in our strategy,” he said. “Embracing these cutting-edge opportunities means we are no longer bound by a single story and can showcase multiple truly fantastic Crown experiences that are available to our customers. #Eat #Play #Stay #Relax.”