Innovid today announced the ability for marketers to engage Twitter users with premium video ads while providing advanced analytics for all owned-and-operated Twitter properties across both mobile and desktop. This collaboration reflects Twitter’s major focus on video and demonstrates the company’s commitment to helping marketers tap into the platform’s ever growing, always-on audience.
Marketers leveraging Innovid’s platform can now access detailed metrics about Twitter video ad campaigns, including—video views, viewability, engagement, time spent, and more—which will help brands gauge how the video ads are performing and offer invaluable audience insights to best maximize ROI.
“Twitter has always offered marketers the ability to reach a highly engaged audience with influence, and now, as a result of our partnership, those same marketers leveraging video can access detailed analytics to learn how well those ads are performing at the most granular level,” said Tal Chalozin, co-founder and CTO at Innovid.
“We’re thrilled to partner with Twitter and look forward to continuing our work in video advertising innovation.”
This news comes on the heels of Twitter’s recent announcement about expanded VAST-compliant video ad capabilities and new automation tools available to marketers via Twitter Ads’ API partners.