InMobi says ‘Game On’ with New Monetisation Solution

InMobi says ‘Game On’ with New Monetisation Solution
SHARE
THIS



InMobi, the world’s largest independent mobile advertising network, announced its new Monetisation Solution for Games, including industry-first Playable Ads format offered at global scale.

To back this solution, InMobi has also created a US$25 million fund for indie game developers.

This solution allows developers to optimise their monetisation strategies based on the emotional state of players as they move through different stages of the game. The solution offers a full range of ad formats that include:

Playable Ads

Developed in partnership with app virtualisation company Voxel, these offer 20-40 second interactive ads where users can test-drive the game being advertised from within the original game. This ad format delivers 275% better performance than traditional ad units.

Interstitials

Full-screen ad units customised with native frames and animations that mirror a game’s visual elements and mechanics, delivering 100% better performance than traditional formats.

Video Ads

These are 15–30 second advanced video ads, ideal for positive breaks within a game like level wins. Increases app installs by 200% compared to standard ad units.

Rewarded Ads

This ad format allows a user to earn rewards such as virtual currency for specific actions that include watching a Video Ad or interacting with a Playable Ad. Delivers 250% higher performance than traditional banners.

In addition to these ad formats backed by a lightweight and flexible SDK, InMobi’s Monetisation Solution for Gamers includes a unified analytics platform, partner management and creative consulting services. This solution follows the InMobi Native Ads self-serve launch in April 2014, which set the trend for monetisation coupled with great ad experiences.

“Piano Tiles has a global fan following and user experience is central to our games. We are very impressed with the capabilities of InMobi’s Monetisation Platform. It provides very powerful customisation while making it very easy to integrate with the SDK. We have been seeing high eCPMs on the InMobi network globally and look forward to trying new ad experiences with them,” said Huwen Zen, Founder, Umoni Studio, publisher of Don’t Tap the White Tiles.

“eCPMs on the InMobi network have been high and exceeding our expectations. I think InMobi has one of the best Native Ads platform in the industry today,” said Guntis Pontags, Co Founder of Estoty, maker of the immensely popular game 2048.

Additional information on the InMobi Monetisation Solution for Games can be found at www.inmobi.com/monetize-games.

US$25 million Fund for Indie Game Developers

The InMobi fund aims to create several millionaires in the indie game developer community. InMobi will provide advisory services including global scaling, monetisation, and ad experience creation to developers who enroll through 2014. The fund will equip indie game developers to increase their app revenue through superior monetisation.

“InMobi is focused on enabling indie developers scale globally. With a dedicated program like InMobi Monetisation Solution for Games we are reiterating our commitment to this community,” said Piyush Shah, VP – Products, InMobi. “We expect this program will help us partner with some of the most innovative minds in the gaming world to further push the envelope on their ad experiences.”

Please login with linkedin to comment

Cashback Shopping

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]