InMobi says ‘Game On’ with New Monetisation Solution

InMobi says ‘Game On’ with New Monetisation Solution

InMobi, the world’s largest independent mobile advertising network, announced its new Monetisation Solution for Games, including industry-first Playable Ads format offered at global scale.

Emma Keen
Posted by Emma Keen

To back this solution, InMobi has also created a US$25 million fund for indie game developers.

This solution allows developers to optimise their monetisation strategies based on the emotional state of players as they move through different stages of the game. The solution offers a full range of ad formats that include:

Playable Ads

Developed in partnership with app virtualisation company Voxel, these offer 20-40 second interactive ads where users can test-drive the game being advertised from within the original game. This ad format delivers 275% better performance than traditional ad units.

Interstitials

Full-screen ad units customised with native frames and animations that mirror a game’s visual elements and mechanics, delivering 100% better performance than traditional formats.

Video Ads

These are 15–30 second advanced video ads, ideal for positive breaks within a game like level wins. Increases app installs by 200% compared to standard ad units.

Rewarded Ads

This ad format allows a user to earn rewards such as virtual currency for specific actions that include watching a Video Ad or interacting with a Playable Ad. Delivers 250% higher performance than traditional banners.

In addition to these ad formats backed by a lightweight and flexible SDK, InMobi’s Monetisation Solution for Gamers includes a unified analytics platform, partner management and creative consulting services. This solution follows the InMobi Native Ads self-serve launch in April 2014, which set the trend for monetisation coupled with great ad experiences.

“Piano Tiles has a global fan following and user experience is central to our games. We are very impressed with the capabilities of InMobi’s Monetisation Platform. It provides very powerful customisation while making it very easy to integrate with the SDK. We have been seeing high eCPMs on the InMobi network globally and look forward to trying new ad experiences with them,” said Huwen Zen, Founder, Umoni Studio, publisher of Don’t Tap the White Tiles.

“eCPMs on the InMobi network have been high and exceeding our expectations. I think InMobi has one of the best Native Ads platform in the industry today,” said Guntis Pontags, Co Founder of Estoty, maker of the immensely popular game 2048.

Additional information on the InMobi Monetisation Solution for Games can be found at www.inmobi.com/monetize-games.

US$25 million Fund for Indie Game Developers

The InMobi fund aims to create several millionaires in the indie game developer community. InMobi will provide advisory services including global scaling, monetisation, and ad experience creation to developers who enroll through 2014. The fund will equip indie game developers to increase their app revenue through superior monetisation.

“InMobi is focused on enabling indie developers scale globally. With a dedicated program like InMobi Monetisation Solution for Games we are reiterating our commitment to this community,” said Piyush Shah, VP – Products, InMobi. “We expect this program will help us partner with some of the most innovative minds in the gaming world to further push the envelope on their ad experiences.”