InMobi Powers Up Native Ads

InMobi Powers Up Native Ads
SHARE
THIS



Mobile advertising platform, InMobi, is quietly powering the monetisation of social and messaging apps with native ads. Publishers monetising with InMobi have seen up to 5x increase in monetisation.

Social and messaging apps are among the fastest growing categories on app stores. Most apps in this category are extremely specialised – dating, business, anonymous posts, sharing common interests like superheroes or comics.

Enabling these diverse apps with native ads requires a versatile ad platform that places publishers in control of how they would like to render ads. InMobi Native Ads solutions are tailored to different app categories, making it easy for publishers to deliver an intuitive ad experience. Native ads are ads that mimic the form and function of the app in which they are placed.

InMobi Native Ad

Since its launch of the world’s first self-serve native ads platform in 2014, InMobi has on-boarded popular social and messaging apps that include Tango, Blackberry Messenger, TextMe, Pinger, Chatous, Skout, MeetMe and Handcent for native monetisation.

“15 of the top 50 social and messaging apps that we work with collectively account for 600 million users. InMobi provides advertisers a unified platform to reach these diverse users across multiple apps,” said Atul Satija, chief revenue officer, InMobi. “These are highly engaged users, as we see one in every three social and messaging users access one or more apps at four different times of the day.”

“Partnering with InMobi for advertising was an easy choice, given the strength and flexibility of the InMobi platform and ability to seamlessly integrate native advertising in the BBM feed” said Matthew Talbot, SVP emerging solutions at Blackberry.

Social and messaging apps have been leading the adoption of mobile native ads. Some 78 percent of all native ads on the InMobi platform are delivered on apps in these categories.

“Reports indicate that that social and messaging apps are expected to rake in $25 billion in revenues by 2017 as they expand and offer services such as payments, taxi booking and app distribution,” said Piyush Shah, chief product officer, InMobi. “Our Native Ads platform enables every app in this category (and in other categories like entertainment, photo, utilities and news) to not only monetise their user base smartly but also provide an engaging and effective discovery experience to their users.”

 

 

Please login with linkedin to comment

Latest News

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Over 50s Insurer Apia Unveils New Work Via DDB Melbourne
  • Campaigns

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne

Apia takes a look at the real-life, relatable moments over 50s experience with its new campaign via DDB Group Melbourne. For 30 years Apia has been designing products and services for Australians over 50. This new Home Insurance, Health Insurance and Multi-Policy Discounts campaign aims to speak to people in a way that’s refreshing, relatable […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]