Mobile Advertising Platform InMobi Increases Its Global Reach

City Lights series. Backdrop of technological fractal textures on the subject of science, technology, design and imagination
SHARE
THIS



Independent mobile advertising platform, InMobi, has announced its network growth numbers.

InMobi now reaches 872 million active uniques spanning more than 200 countries, bringing a truly global audience for advertisers wanting to reach their target consumers. InMobi now serves nearly 138 billion ad impressions every month.

Infographic

Mobile brings an entirely new set of data and signals to marketers that allows them to do far more than they could in other media. These signals include consumers’ location, mobility, the weather and tactile elements. InMobi’s decision sciences enable creation of high-confidence Consumer Experience Profiles, which brings together a clear understanding of consumer preferences and how they vary across moments. For instance, InMobi Geo Context Targeting showed 2x CTRs on campaigns and comes with 651 million Points of Interest mapped across 50 countries. InMobi for Brands also has over 75 audience personas across 15 industry verticals.

Mobile as a medium continues to take centre stage among brands and developers. Earlier this year, the InMobi Media Consumption Survey highlighted that consumers globally spend an average of almost 2.2 hours per day with mobile (97 minutes) and tablet (37 minutes) together, which account for a total 37% of media time, ahead of television (81 minutes), the desktop (70 minutes), print (33 minutes) and radio (44 minutes). As more users flock to this medium, InMobi has brought together the art and science of mobile advertising by helping brands connect to their potential consumers, as well as app developers discover new users.

In a more recent update at the Advertising Week in New York, InMobi launched the InMobi Guaranteed Outcomes, which is an industry first offering where InMobi guarantees the desired outcomes for brands by meeting their Key Performance Indicators (KPIs).

“Today, mobile advertising is all about catering to an ‘always-on’ user. As users begin to take decisions in real time, the concept of immediacy and moment marketing at that precise instance becomes critical to influence his decisions,” said Atul Satija, vice president for revenue & operations at InMobi.

“Our investments in data sciences and technology have resulted in a better understanding of our users. InMobi is the world’s leading independent mobile advertising platform reaching 872 million active uniques, providing brands and app developers with more efficient ways to monetise and discover new users, respectively.”

Key InMobi Network Statistics

  • Ad requests (per day): 4.8 billion per day
  • Events Ingested (per day): 10 billion per day
  • Total amount of new data generated in a single day: 24 TB
  • Data processed (per day): 420 TB
  • Global reach of 872 million active uniques
  • Number of distinct analysis done directly on our big-data Hadoop warehouse: 800 per day

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine