Ink To Raise Awareness Of Australia’s Biggest Killer For Heart Research Australia

Heart shaped butter and toast
SHARE
THIS



Independent creative agency INK has won the account for Heart Research Australia after a competitive pitch.

Heart disease is a term for several diseases and conditions, including heart attack, coronary heart disease and heart failure. Every 27 minutes, an Australian dies as a result of these health problems.

“Australia’s No.1 Killer…that’s what we’re dealing with; people don’t realise this. People aren’t aware that heart disease kills four times more women than breast cancer and three times more men than prostate cancer…four times more….three times more…! That’s huge! why isn’t it common knowledge!?” Ink’s MD David Taylor said.

Heart Research Australia is dedicated to funding first-stage, innovative research into the prevention, diagnosis and treatment of heart disease. Because this kind of research does not attract government funding, their work is powered by the generosity of supporters.

Established in 1986 by concerned cardiologists at Sydney’s Royal North Shore Hospital who recognised the pressing need to find new ways to reduce the high death rate and devastating impact heart disease has on families and the community.

Ink’s main tasks will be preparing the market and generating engagement with their annual fundraising campaign REDFEB during February, building brand recognition prior to activation in 2016.

Building a sustainable support base of participants, sponsors and corporate partners to maintain and grow in coming years. It’s important we get the message out there now, heart disease is the No.1 Killer of Australians and there are actions we can take today to change this.

“We are inviting all Australians to be part of our fight against heart disease. Whether you choose to  get active, hold a fundraising event or simply Wear Red for a day during February, everyone can help us raise much needed funds for heart research by supporting our annual REDFEB fundraising campaign”, says Michelle Kearney, Communications Manager, Heart Research Australia.

You can visit REDFEB.com.au to donate.

Please login with linkedin to comment

macleay alumni Slingshot

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]