Independent creative agency INK has won the account for Heart Research Australia after a competitive pitch.
Heart disease is a term for several diseases and conditions, including heart attack, coronary heart disease and heart failure. Every 27 minutes, an Australian dies as a result of these health problems.
“Australia’s No.1 Killer…that’s what we’re dealing with; people don’t realise this. People aren’t aware that heart disease kills four times more women than breast cancer and three times more men than prostate cancer…four times more….three times more…! That’s huge! why isn’t it common knowledge!?” Ink’s MD David Taylor said.
Heart Research Australia is dedicated to funding first-stage, innovative research into the prevention, diagnosis and treatment of heart disease. Because this kind of research does not attract government funding, their work is powered by the generosity of supporters.
Established in 1986 by concerned cardiologists at Sydney’s Royal North Shore Hospital who recognised the pressing need to find new ways to reduce the high death rate and devastating impact heart disease has on families and the community.
Ink’s main tasks will be preparing the market and generating engagement with their annual fundraising campaign REDFEB during February, building brand recognition prior to activation in 2016.
Building a sustainable support base of participants, sponsors and corporate partners to maintain and grow in coming years. It’s important we get the message out there now, heart disease is the No.1 Killer of Australians and there are actions we can take today to change this.
“We are inviting all Australians to be part of our fight against heart disease. Whether you choose to get active, hold a fundraising event or simply Wear Red for a day during February, everyone can help us raise much needed funds for heart research by supporting our annual REDFEB fundraising campaign”, says Michelle Kearney, Communications Manager, Heart Research Australia.
You can visit REDFEB.com.au to donate.