Initiative’s Leggett Creates Two New National Roles 

Initiative’s Leggett Creates Two New National Roles 
Richard McGowan
By Richard McGowan



Initiative Australia CEO Lee Leggett has created two new roles in the agency’s national management team, naming Geoff Clarke as chief operating officer and Hannah Rook as national head of digital.

Clarke has been client partner at Initiative and Rook is formerly head of marketing communications for retailer Harvey Norman. 

“These appointments are new positions in the agency and reflect the continuing evolution of Initiative’s business and national growth through recent wins such as Cancer Council of New South Wales, Qatar Airways and Jemena,” said Leggett.

“Hannah is an industry leader in client-side evolution with her Harvey Norman credentials and Geoff is a highly respected and experienced agency leader. Their skills will greatly benefit our clients and client teams.”     

Before joining Initiative as client partner in August last year Geoff Clarke was managing director of Mediacom Sydney. With his new COO role he will continue to manage his Sydney client portfolio and also take on new responsibilities including ensuring the agency’s national resources, systems and procedures function efficiently.

Hannah Rook has 15 years’ experience in both client and agency roles. She joined Australia’s largest retailer Harvey Norman Holdings in 2010 in the company’s first fully digital position and later became head of digital marketing, in the process building a full service digital operations team from the ground up.

In 2012 Rook was promoted to head of marketing communications spanning the breadth of all marketing and advertising for the brand.  

She is also formerly head of digital at OMD in Sydney and also worked at Ikon in trading, planning and digital roles.

“A great deal of the business demands the talents that both Hannah and Geoff bring in their new roles. We welcome their contributions,” said Leggett. 




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]