Advertising globally is in such a state of flux – the dominance of Google and Facebook, brands questioning their media spends and demanding greater accountability – marketing research firm Forrester Research has released a report on it titled “The End of Advertising As We Know It”. You can read the report here.
Despite a popular view to the contrary, Forrester is predicting big advertisers will pull around $US2.9 billion out of digital advertising over the next 12 months. The report suggests that CMOs are finally realising that digital advertising hasn’t delivered on its promises.
The report noted the ongoing issues around poor-quality ad placements, no existent clickthrough rates, non-viewable impressions, plus the rise in ad blocking. Can’t be bothered reading the whole report? Well, lucky for you Forrester has also whittled the top-tier points down into this handy infographic.