Ideas-based independent advertising agency Ugly has announced it has been appointed as the agency of record for online mortgage broker uno Home Loans, following a four-way pitch.
Ugly will lead all of uno’s brand advertising work, while incumbent agency Archibald Williams will remain working with uno on content creation.
Kirsty Davison, chief marketing and strategy officer at uno, said: “We were impressed with Ugly’s approach of using creativity to solve ugly problems, and their alignment with uno’s mission to make getting the right home loan smarter and easier.
“We are confident Ugly is the agency to drive our brand forward and to cement uno’s position as the leader in digital home loans in Australia. We are excited to be working with them.”
Hazelle Klønhammer, co-founder and managing director of Ugly, said: “It’s refreshing to work with such progressive clients who totally value creativity. Nothing is more gratifying than working with a new brand as it forges its future.
Launched in May last year, uno is an online mortgage broker which enables customers to search, compare, and settle a home loan all in one place from a panel of 22 lenders, including all four major banks.
Uno operates a ‘technology plus people’ model, which combines a digital platform where customers can review their home loan options with seven-day service from a team of home loan advisers.