Industry SuperFunds will launch a new campaign showing Australians how to grow their income in retirement so they can keep doing the things they love when they stop working.
The campaign will run from October 9th across TV, catch up TV, radio, print, digital and social platforms
“Our members have worked hard, and now we want to show them how they can approach retirement with confidence knowing they’ll get a bit more to enjoy life how they want”, Industry Super Australia’s marketing manager, Bec Steward said.
Steward said many people still pulled their super out when they first retire, not knowing that they can turn it into a regular income with their Industry SuperFund to top up what they might get from the government pension, while the balance can continue to grow through investment returns.
Client: Industry Super Australia (Bec Steward)
Creative Agency: The Shannon Company (Emma Hill)
Production Company: Guilty
Director: Tony Rodgers
Producer: Rohan Timlock