Indian Tea Ad Takes Unexpected Turn & Takes Aim At The Country’s Religious Prejudices

Indian Tea Ad Takes Unexpected Turn & Takes Aim At The Country’s Religious Prejudices
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We get a lot of ads sent to the B&T office, from all corners of the globe; often they’re not that great or in English so they don’t make the cut.

However, a new tea ad out of India caught our eye and that’s despite it being entirely in Hindi.

The ad’s the work of Indian creative agency Geometry Encompass and the work is for tea company Brooke Bond Red Label and commemorates the Hindi festival of Ganesh Chaturthi.

It’s a clever play on a global theme. Best we don’t spoil the plot and you simply watch the thought-provoking spot for yourself.

Commenting on the ad Sukrit Singh, chief executive officer, Geometry Encompass, said: “We believe in power of ideas and storytelling to change human behaviour. While the medium shapes the story, it is the message that makes a difference, and here we collaborate with brands to craft messages which can change perceptions.

“In this campaign, we developed a simple yet an extremely touching message which breaks the uncommon ground.”

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Brooke Bond Red Label tea

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