Vitamins and supplements giant Swisse Wellness has taken full ownership of independent full-service agency Noisy Beast, acquiring the remaining 53 per cent share.
According to a statement posted on Noisy Beast’s website on Tuesday 18 July, the acquisition means the agency becomes a wholly-owned subsidiary of Swisse Wellness, with the intention of growing the Noisy Beast business in size and capability both in Australia and globally.
“The change in ownership will have no impact on day-to-day business operations, with both companies continuing to run independently,” the statement said.
“Noisy Beast has an intimate knowledge of the Chinese market. and is preparing to double the size of its team in China while establishing a presence in Hong Kong and the US over the next six months.”
There are currently over 50 Noisy Beast team members working across offices in Melbourne, Sydney, Guangzhou and London, and representing more than 20 clients, including Suzuki Automobiles, Simonds Homes, Canstar, Coates Hire, Chervon and Natures Organics, PGT Healthcare and Swisse Wellness.
Swisse managing director Oliver Horn said: “Noisy Beast has been vital in creating and delivering the Swisse brand to the world. From our taglines, product development, creative and high-impact media buying, Noisy has been our brand custodian for a number of years.
“This acquisition allows us the opportunity to continue to build a creative agency model with world-class creative capability that will benefit not only Swisse, but all Noisy Beast clients.”
“The spirit of Swisse is already very much a part of Noisy Beast, and having worked closely for such a long time, the integration will be seamless. This move makes sense for both businesses, and Noisy will be the creative catalyst for our next phase of growth.”
Noisy Beast managing director Adam Hilton said: “The advertising industry is continuing to evolve, and with the full backing of Swisse, Noisy Beast is perfectly positioned for growth.”