Heinz has stepped up to the Super Bowl plate, and boy is their game strong, producing one of the most adorable, feel-inducing ads we’ve seen in a long time.
Now, it’s no ginger brothers journeying through the wilderness (and that got us right in the feels), but it sure is a winner, because there are Dachshund dogs – probably hundreds of them – running around dressed as literal hot dogs.
If you’re not already tingling, then get ready, cause here they are:
Do you have a strange urge to go out and buy a ketchup suit and a sausage dog? Us too.
The 30-second spot, part of a larger campaign called “Meet the Ketchups,” is meant to introduce Heinz’s family of condiments to consumers and will air during the third quarter.
It was created by agency DAVID Miami, and founder and chief creative officer Anselmo Ramos told AdWeek the objective was simple.
“We tried to find something simple, visual and fun to communicate that hot dogs can’t resist the great taste of Heinz.
“So what better way than to introduce the extended Heinz Family than with a ‘weiner stampede’ during the Super Bowl? Heinz is an iconic American brand associated with great-tasting food and fun moments between family and friends, and its ads should reflect that.”