Leading experience agency, Imagination, today announced a senior promotion for the Melbourne office. Ilana Werba has been promoted to creative director from her role as senior creative producer.
As creative director, Ilana will bring her creative inspiration and innovative vision across experiential marketing communications, brand strategy and development, brand experiences, events and built environments. She will continue to deliver award-winning work across Imagination’s core clients, including ANZ, Ford, Telstra and Mastercard, as well as exploring new ways to grow the business through innovation.
Joining Imagination permanently in 2016, Ilana brings with her over 20 years experience from Asia and Australia, across strategy, communications, content production, digital projects, live events and interactive experiences to support Imagination’s growing stable of Melbourne clients.
Imagination Melbourne business director Georgina Crichton said the agency’s Melbourne footprint continues to grow as more clients look to creativity for solutions to their business problems. “Increasingly our clients our coming to us to solve unique business problems which pushes us to be more creative and innovative in our solutions. So it’s important to have team members who can manage the process of client discovery from both sides.
“Ilana brings proven strategic creativity, mastery of channel, and production skills to Imagination. Securing this level of expertise in our Melbourne team is part of an ongoing plan to continue the company’s growth in Victoria. I am thrilled for Ilana to step up as Imagination Melbourne’s Creative Director, and am sure she will lead the team to deliver exceptional work,” she continued.
Werba said she’s delighted to move into the role of creative director at a time when creativity and brand narrative are increasingly important to clients. “Working across film and media, you learn the power of a strong creative vision. Imagination understands creativity is key to engaging with today’s audiences, and matches that commitment with a peerless ability to execute ideas around the world.”
“I couldn’t be happier to accept the position as creative director and look forward to working with our clients to create powerful and compelling brand experiences that truly engage audiences and leave a lasting impression,” she said.
Werba’s promotion comes shortly after Imagination swept the shortlist for the upcoming Australian Event Awards. Announced as finalists across every category it entered, the judges’ verdicts saw the agency recognised for innovative work across Westpac, Ford, and the landmark Spirit of Anzac Centenary Experience commissioned by the Australian Government.