Ikon Sydney has announced it has created a new advertising campaign for premium Casella Family Brands label Peter Lehmann Wines.
As the first brand work for at least five years, the objective was to re-introduce Peter Lehmann Wines to consumers by celebrating the many hands of the Barossa community that are involved in making every bottle.
The campaign, ‘It takes a village to raise a vintage’, was brought to life by using the actual fingerprints of people who are part of the winemaking process.
Ikon Sydney’s full-service team delivered the end-to-end content campaign, including strategy, media, creative, production, social and digital.
Accompanying the campaign is a behind the scenes video (see below) which acknowledges the work of all involved, from the growers, to the pickers, cellar hands, viticulturists and wine makers.
Michael Sergeant, marketing manager at Casella Family Brands, said: “We wanted to connect our consumers with the people behind the brand.
“This campaign helps tell the story of our deep history in the Barossa, and our special winemaking community who all share a passion for making great wine.”
Agency: Ikon Sydney
Chief of integrated services – Natalie Musico
Executive creative director – Rob Martin Murphy
Creative team – Simon Collins, Andrew Jones, Zac Goldberg
Account directors – Shalane Jones, Olga Raigada
Media client services director – Ally Kerrigan
Head of strategy – John Halpin
Strategy manager – Abbie Love
Trading and amplification executive – Simone Crawford
Producer – Lisa Ristuccia
Client: Casella Family Brands
Brand manager – Caroline Wood
Assistant brand manager – Katie McManus
Marketing manager – Michael Sergeant
Production company: Toby Heslop
Animation production company: Electric Art