Ikon Adds To Leadership In Sydney And Brisbane

Ikon Adds To Leadership In Sydney And Brisbane
SHARE
THIS



Ikon has bolstered the leadership ranks of its Sydney and Brisbane offices, appointing two senior media and marketing practitioners following ongoing growth in both states.

In Sydney, experienced media professional Jason Smith has joined as Agency Director, reporting to Managing Partner James Sawyer.  He brings more than 19 years’ experience gained at agencies including Joy, Bohemia, Zenith and Carat both in Australia and the UK.

Ikon Sydney Managing Partner James Sawyer said in addition to further developing Ikon’s services and diversifying its client base, Smith would be a key support in leading the agency and client teams.

Richard-Woof-and-Chris-Ernst

Richard Woof (L) Chris Ernst ( R)

Preferred-Jason-Smith-James-Sawyer,-IKON-pic

Jason Smith (L) James Sawyer (R)

“Jason’s background and breadth of experience will drive the Ikon Sydney business forward,” he said.  “With skills honed across three continents, he has a wealth of knowledge to offer the Ikon business, combined with a collaborative leadership style and a focus on strengthening existing client relationships.

“Jason’s experience in leading large integrated full-service clients combined with his background in strategy is perfectly suited to our needs here at Ikon, guiding the client leaders of the future,” Sawyer continued.

Smith said of his appointment: “I was drawn to Ikon given we share an unwavering commitment to executing communications ideas that will affect consumer change.

“Developing strong relationships with clients, my team, creative and media partners alike to achieve measurable business results has always been a priority and one that fits well with Ikon’s proven approach.  Teamed with a strong focus on strategy, I am excited by the prospect of working with Ikon’s existing team, and through its growth in the future.”

In Brisbane, Richard Woof has joined as Client Service Director and brings more than 20 years’ marketing experience gained predominantly in the UK with leading agencies such as OgilvyOne in Surrey.

During his career he has worked on a range of consumer brands, notably Ford of Europe where he led the first project to implement 3D animations online, as well as working with global tech providers to help organisations digitally evolve. An expert in both B2C and B2B marketing, his interest is in user experience and behaviour, and how content and context influence the way people decide what, how and when to buy.

At Ikon Brisbane, Woof (an avid traveler himself) has been tasked with working on one of the agency’s largest accounts, Flight Centre Travel Group.  Reporting to Ikon Brisbane Managing Partner Chris Ernst, Woof will form an integral part of the growing agency which has more than 60 staff.

“We’re incredibly excited to add Richard to both the Ikon Brisbane family and more specifically the Flight Centre team.  His depth of experience in assisting brands on their digital evolution paired with a genuine passion for consumer behavior and its impact on purchase decisions will be invaluable,” Ernst said.

“He’s also an authentic and passionate person who strives to make a difference, very much fitting the fabric of our business which is hugely important to us.”

Woof said of the appointment: “I’m thrilled to be joining Ikon to work on the Flight Centre account. Flight Centre is a massive brand with huge equity in Australia. Everyone there and at Ikon have such passion for travel, so I’m excited to be part of the team.”

The new appointments follow the announcement that Ikon had unveiled a new national structure as it looks to take a broader, cross-city focus.

Ikon is part of WPP AUNZ, Australasia’s leading marketing communications group.

Please login with linkedin to comment

Latest News

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]