A malfunctioning lift is the backdrop to a wonderful Christmas spot out of IKEA Italy.
The ad features two men stuck in a lift with their IKEA purchases in tow.
Unable to escape, the strangers make the best of the situation and set up a festive scenario right there in the lift.
The ad’s the work of Italian agency stv DDB and finishes with the line “seven out of 10 people spend Christmas at home”, meaning three people don’t.
It’s a little bit dark and a little bit bleak, but arguably conveys the message of being together for Christmas quite perfectly. Check it out below: