The Independent Grocers of Australia, IGA, has launched its new Easter campaign titled, ‘Enjoy your Easter’. the new campaign encourages customers to enjoy their Easter with recipe ideas and savings across its local stores.
The integrated campaign will bring ‘Enjoy your Easter’ to life through a series of 15 second TV commercials, which will also see the return of Anh Do. The campaign will also be supported with digital and social media activity, blogger engagement and in-store displays.
Madeleine Fitzpatrick, general manager marketing, Metcash Food and Grocery: “we know that Easter is one of the busiest times of the year for Australian domestic travel, and with 1,400 stores country-wide customers can be confident that wherever they are travelling to they will be welcomed at the local IGA with everything they need to enjoy their Easter celebration”.
The IGA Easter campaign will run from 25 March until 5 April.