The Idea Shed Launches First Campaign For Modern Teaching Aids

The Idea Shed Launches First Campaign For Modern Teaching Aids
SHARE
THIS



Sydney-based independent creative agency The Idea Shed has just launched an inaugural, fully-integrated campaign for Modern Teaching Aids (MTA).

The ‘Extra Mile’ campaign utilises TV, online video, digital display, print and social media, and will run over a 12-month period.

Founded in 1956, MTA is an educational resource business in Australia and New Zealand.

The Idea Shed’s campaign looks at the close collaboration of parents, educators, administrators and MTA, with the shared purpose of helping children fulfil their potential. The common thread that binds them all is that they all go the ‘Extra Mile’.

Three 30-second and 15-second TV commercials and online videos depict a young child’s passion in the form of a dream for a particular area of learning, and how MTA helps educators go the extra mile to help fulfil their dreams.

An extension of this idea has been leveraged in print and online, and highlights the fact that educators and parents often get asked funny, challenging and sometimes uncomfortable questions by kids.

The idea shed used these curly questions to provide cut-through and a relatable hook for MTA to show how they’ve gone the extra mile to help teachers answer (almost) all of them.

Will Riley, executive chairman of The Idea Shed, said: “It’s been fantastic to partner with MTA on this campaign and showcase the key role they play in helping teachers build knowledge.

“Our ambition at The Idea Shed is to creatively connect people and brands, and we believe both the ‘Little Dreamers’ TVCs and ‘Curly Questions’ online and print campaigns achieve this in an interesting and creatively engaging way.”

MTA chairman Simon Whiston said: “This campaign acknowledges these efforts and demonstrates how MTA curate, create and supply the widest range of the world’s best educational resources in Australia and New Zealand.

“The Idea Shed has been an absolute pleasure to work with. We’ve been very impressed with both their strategy and creative work, but most of all, their passion for MTA.”

CREDITS

Agency (The Idea Shed)

Executive chairman: Will Riley

Partner, creative services: John Volckman

Creative director: Dale Watkins

Group account director: Leigh Bigelow

Art director: Mike Avery

Content manager/copywriter Carnelian Easton-Jones

Agency partners

Clockwork Films (director – Sebastien Guy; executive producer – Damien Whitney; producer – Alan Robinson)

Nunn Media

Ninth Wave

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]