iSelect Detax

iSelect Detax
B&T Magazine
By B&T Magazine



Fan of green juices and a detox? It’s time to take the same approach to your finances and health insurance, according to iSelect’s new ‘Detax’ campaign.

The health insurance comparison site is encouraging people without private health insurance to take the iSelect ‘Detax’ and get cover before the June 30 tax deadline.

The campaign was created by independent creative agency, AJF Partnership.

Geraldine Davys, iSelect’s marketing director, said: “A detox helps you get rid of unwanted toxins. An iSelect ‘Detax’ is even better – it helps you get rid of unwanted taxes. The campaign stars our hugely popular Mr iSelect character and positions iSelect as the only service that truly provides the consumer choice, simplicity and the expert advice to avoid paying unnecessary taxes.”

Josh Stephens, creative director at AJF, added: “The concept of taking a ‘detax’ before June 30 has let us play up a lot of the crazy things people drink when they’re on a juice detox. Health insurance is complex but Mr iSelect manages to bring a light touch to a serious topic.”

The campaign includes TV, radio, outdoor and digital.

Credits: Marketing Director – Geraldine Davys Head of Brand and Campaign Marketing – Kirsten Craven Marketing Specialist – Lauren BrownExecutive Creative Director – Josh Stephens Creative Director – George Freckleton Creative Director – Michael Skarbek Senior Art Director – Josh Murrell Senior Copywriter – Sharon Condy Head of TV Production – Roz Ruwhiu Director – Nick Kelly Producer – Niko Aulich Post Production – Concrete Wednesday / First Floor Films Sound – Stevo Williams, Flagstaff Strategy Director – Lucy Cochran Client Services Director – Stephanie Sieber Account Director – Kate Silver Senior Account Manager – Andrew Cable




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