Hulk Stars In Cool New Campaign For Renault

Hulk Stars In Cool New Campaign For Renault
SHARE
THIS



He is green, big, extremely strong and runs through some of the most famous landmarks of Sao Paulo to save the city from a major catastrophe. The Hulk, one of Marvel’s most famous characters, is selected for the first time in Latin America for a commercial.

Created by Brazilian agency NEOGAMA for the release of the Renault KWID, the superhero stars the release campaign for the SUV of compacts, that lands in the Brazilian market on August.

The script for the commercial was widely discussed between NEOGAMA, Renault and Marvel, in a joint work that took more than four months to be done. In the film, set in Sao Paulo, the Hulk and the KWID star in an action script, passing by places like Minhocao, Paulista Avenue and an epic climb in the Altino Arantes building – Banespa. In the way, the new car is placed in situations that highlight some of its features, like sturdiness, higher ride height and design and other characteristics of an SUV.

To transform the fantastic realism in a feeling that the hero is indeed at the streets of Sao Paulo, the film gets the post production (3D) from the british Framestore, responsible for the special effects of many blockbuster movies, like Avatar, Harry Potter and Avengers: The Age of Ultron, among others.

“Renault KWID’s new advertising campaign puts together one of the most emblematic characters of Marvel and our product in a breathtaking action film, wich highlights all the features that classifies the car as the SUV of compact, such as design ride height, safety and interior space”, says Claudio Rawicz, marketing manager of Renault do Brasil.

“We have been doing amazing projects for and with Renault. And their relationship and trust to our ideas have made possible building an automotive communication language different from the competitors. The Kwid’s release, that is a major bet from Renault in Brazil, had to have impact and surprise as the car itself has. The idea to use the Hulk is bold and at the same time relevant,” said Alexandre Gama, CEO and CCO of Neogama.

The release campaign for Renault KWID will be disclosed in open and cable TV, movie theaters, press, digital media and out of home media.

 

CREDITS

Agency: Neogama

Client: Renault

Chief Creative Officer: Alexandre Gama
Creative Director: Fabio Mozeli, Márcio Ribas
Copywriter: Marcelo Carvalho, Rafael Zoehler

Art Director: Gabriel Marcondes, Rommel Vaz
Head of Production: Mariah Bayeux
Agency Producer: Paula Alimonda

Account: Fabio Losso, Rodrigo Moraes
Planner: Albano Neto
Media: Luiz Gini
Production Company: PBA CINEMA
Director: Jonathan Gurvit
Co-director: Santiago Dulce
Film Editor: Rami D’Aguiar

Post Production: Framestore

Sound Design: Satélite Áudio

Marvel Partnerships: Chris Lisciandro, Greg Gustin

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?