H&R Block has today launched a series of new advertisements as a continuation of its ‘Fascinated by Numbers’ brand platform launched last year.
Developed by Saatchi & Saatchi, the new work focuses on making numbers meaningful to the audience in a more relatable and human way.
The strategy was based on the fact that people always want to maximize their tax return, so the new spots showcase specific numeric-based situations, highlighting the distinctive benefits that H&R Block can provide to unique individuals and small businesses.
Saatchi & Saatchi has created three new quirky TVCs depicting H&R Block employees doing what they love – tax – thereby helping individuals and business owners do more of what they do best.
H&R Block managing director Brodie Dixon said: “For many individuals and business owners, tax is often seen as confusing, complicated and even boring, so we’re excited by the continuation of our brand platform that showcases H&R Block’s passion for tax.
“Last year, the strategy focused on the individual consumer, so we’re excited to expand the message this year and establish a strong connection with small businesses, so they know they can rely on H&R Block’s tax industry expertise to guide them through what can often be complex processes.”
The TVCs will run nationally throughout July and August on metropolitan stations (including Seven, Nine, Ten, SBS and SBS 2), on regional stations (including One, 11, 7Mate and Go!), and on subscription stations (including Fox 8, Fox Sports, Fox Footy, TV1, 111 Hits, Arena Lifestyle and SOHO).